Monday, March 1, 2010

Quiz on sponsorship

Hi everyone


The Monday mini-lecture was a quiz on sponsorship. See it on the video and send in your honest ( I know, I know, would they be anything else!) total of correct answers (just your name and the number) by 5pm Tuesday 2 March (tomorrow) and be in the competition for the rather unusual collection of Australian sport books! You can text to the number in the Unit Outline or email I shall put the questions on Moodle after Tuesday.





Link to this video on Youtube


Assignment 2 : Develop and Present a Sponsorship Proposal (40%)


Please read the overall description in the Unit Handbook pp.6-7. Your proposal does not have to actually be presented to a real/potential sponsor but does have to be based upon a sport organisation, team, event or business etc. and be a possible proposal that could be used by them to obtain appropriate sponsorship. You will write it and 'pitch' it to the class as though you are genuinely seeking a sponsor for your organisation or its team, event etc.


The assessment criteria are:


Your Written Proposal 20%


This is the written outline of your sponsorship proposal and the record of your time with the sport organisation.


Rationale and relevance


This explains the reason for the proposal and the relevance of the content's significance in obtaining sponsorship. 4%


Structure and coverage of key elements


This is now increased in marks (from 5%) as it reflects a clear input of work, a coverage of the significant components of a sponsorship proposal and is an appropriate and well-structured proposal. Remember, there is no one template for a proposal but there are common elements found in those which are well-designed. 7%


Clarity


This is a key element as a lack of clarity will usually reflect an ill-written proposal. Clarity means that the writing is excellent, the proposal is clear, concise and coherent and a potential sponsor can easily follow the content. Each 'step' or part of the proposal is clear. 4%


Logbook


Given the range of situations that class members are in and the parallel with the Research Methods unit practicum, the criterion of a Logbook has been reduced in marks. All students should hand in a logbook - any student with difficulties in doing so must see me. "Students will hand in a log book outlining the hours worked with the sport organization. This will record all meetings, the research conducted, time spent identifying potential sponsors and time spent developing and preparing the sponsorship proposal. " If you have opted to have other time in an organisation recognised towards this assignment you are faced with a challenge. 5%


Your Proposal Presentation 20%


This is the simulated presentation of your sponsorship proposal as though it is a real situation and the class are the potential sponsor(s).


Congruence with Proposal


The presentation must have a close fit with the written proposal. This implies a clear preparation for the presentation and familiarity with the written proposal. 5%


Client Engagement


The presentation must obtain and hold the attention and interest of the class and assignment marker as they are the potential clients. 5%


Communication Skills


The ability to talk clearly, to use modes of communication effectively and be persuasive underpin the quality of the presentation. 5%


Professionalism


You are presenting a significant piece of sport management work. The professionalism encompasses the organisation, setting, appearance and handling of the presentation. There should be no difference between what you do in this presentation and what you would do in the reality of an actual sponsorship presentation. 5%


i wish you well.


Monday Mini-Lecture 1 March


1. The Class Sponsorship Challenge


Tuesday Lecture


Presenting The Sponsorship Proposal


1. Setting the Scene


2. Key elements of Success


Tutorials


Fund Raising


1. Establishing needs


2. Successful fundraising plans


3. Developing successful fundraising plans.


 

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