Sunday, February 14, 2010

Advertising, Public Relations and Grants

Hi

I will aim to have the Monday mini-lecture online at 2:30pm (the scheduled lecture time), each Monday. This week we have two videos to consider as part of the lecture.

Please note that although there are two hours timetabled for each tutorial we shall normally use only one hour but will use the full two hours when we have student presentations.

Link to this video on Youtube


Please watch these videos (as mentioned in today's mini lecture). Each provides insights into sponsorship, advertising and public relations... The impact of sponsorship is apparent...what does the respective sport, in each video, gain from the sponsorship? What does the sponsor gain from each sport? Check back on the definitions of sponsorship and see how any or all of those apply to these videos.

B2B Marketing: IBM & Wimbledon

Daytona 500 Winner on NASCAR Sponsorship

Monday Mini-Lecture 15 February

A. Public Relations - Advertising - Grants - Sponsorship

1. Characteristics of these.

2. Which to use and when.

3. Questions to consider.

B. Checking out some sources for sponsorship information.

Tuesday Lecture

Sponsorship

1. Sponsorship Fundamentals

Defining - establishing likely sponsors - process of obtaining sponsorhip

2. Who sponsors sport?

Sponsoship Fundamentals Presentation slides on Slideshare

Tutorials

To the Wednesday tutorial group: as I noted in Tuesday's lecture (16 Feb.), please contact me (if you have not already done so) to discuss moving from Wednesday's tutorial group to the Tuesday or Thursday tutorial group. The number of students who opted for the Wednesday tutorial group is so small we cannot effectively have the media conference and sponsorship proposal presentations in that tutorial. This means there will be no Wednesday tutorial from Wednesday 24 February on. If you put your name down for the Wednesday tutorial and cannot shift to the Tuesday or Thursday tutorial then you must: see me about an individual tutorial time AND arrange to be part of a Tuesday or Thursday assignment group - that means you need to come to their tutorial when they do their presentation.

All students please note that the tutorials start at 9:30am Tuesday for one hour duration and 10:30am on Thursday for one hour duration EXCEPT for the weeks 6, 10,11,12,13 when student presentations are given and we then start at the times in the handbook.

Make sure you read the unit's weekly outlines here on Moodle as there are some weeks when you are with your sport organisation and the week is free of lectures and tutorials!

Cheers

Robin

Media Conferences

1. What is the media?

2. What is a media conference?

3. Effective media conferences

4. The media conference assignment.

No comments:

Post a Comment