tag:blogger.com,1999:blog-43326713171124085692024-03-13T22:00:11.404-07:00Sport Sponsorship and MediaRobin McConnellhttp://www.blogger.com/profile/14076125755148432203noreply@blogger.comBlogger13125tag:blogger.com,1999:blog-4332671317112408569.post-89148016117641380022010-05-13T03:38:00.000-07:002010-07-14T01:53:35.854-07:00Chris Kimball (ABC Stateline) on JournalismChris Kimball, University of Canberra Alumni and a journalist with ABC's "Stateline" program, talks to Robin and Annalise from the University of Canberra about getting started in journalism, sports sponsorship, and the use of social media.<br /><br /><object height="320" width="420"><param name="movie" value="http://www.youtube.com/v/w6UBCAbhzoE&hl=en_US&fs=1&"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/w6UBCAbhzoE&hl=en_US&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" height="320" width="420"></embed></object><br /><br /><object height="320" width="420"><param name="movie" value="http://www.youtube.com/v/2CODrIJhViI&hl=en_US&fs=1&"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/2CODrIJhViI&hl=en_US&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" height="320" width="420"></embed></object>UNCISShttp://www.blogger.com/profile/05382804098827498901noreply@blogger.com0tag:blogger.com,1999:blog-4332671317112408569.post-22844644770561164302010-05-02T01:25:00.000-07:002010-05-07T01:46:28.075-07:00Social media and sportWe had a guest lecture today, from Leigh Blackall - Learning Commons Coordinator with UCNISS. Leigh specialises in the use of social media for educational purposes. He's adapted that somewhat to talk to us about what he sees in social media in sport.<br /><br />Leigh's talk was audio recorded:<br /><br /><embed allowfullscreen="true" allowscriptaccess="always" src="http://blip.tv/play/AYHcnSEA" type="application/x-shockwave-flash" height="270" width="320"></embed><br /><br /><a href="http://blip.tv/file/3588935">Audio on Blip.tv</a><br /><br />In this lecture Leigh mentions:<br /><a href="http://en.wikipedia.org/wiki/Web_content_management_system"><br />Content Management Systems (CMS)</a><br /><a href="http://en.wikipedia.org/wiki/Ourmedia">Our Media</a><br /><a href="http://en.wikipedia.org/wiki/Youtube">Youtube</a><br /><a href="http://en.wikipedia.org/wiki/Flickr">Flickr</a><br /><a href="http://en.wikipedia.org/wiki/Delicious_%28website%29">Delicious</a><br /><a href="http://en.wikipedia.org/wiki/Social_bookmarking">Social bookmarking</a><br /><a href="http://en.wikipedia.org/wiki/Facebook">Facebook</a><br /><a href="http://en.wikipedia.org/wiki/Blogger_%28service%29">Blogger</a><br /><a href="http://sportsponsorshipandmedia.blogspot.com/2010/03/role-of-media-managers-in-sport.html">Robin's interview with Ben Pollack - Canberra Raiders</a><br /><a href="http://www.raiders.com.au/">Canberra Raiders website on the NRL CMS </a><br /><a href="http://www.youtube.com/canberraraiders">Canberra Raiders Youtube channel</a><br /><a href="http://www.youtube.com/user/IPL">The Indian Premier League on Youtube</a><br /><a href="http://en.wikipedia.org/wiki/Canberra_Raiders">Canberra Raiders Wikipedia entry</a>Robin McConnellhttp://www.blogger.com/profile/14076125755148432203noreply@blogger.com0tag:blogger.com,1999:blog-4332671317112408569.post-17340189209641075032010-04-14T01:46:00.000-07:002010-05-07T01:49:32.738-07:00Interview with Narelle Casey<span>Narelle Casey, Sponsorship Executive with the Canberra Raiders, talks about issues in sports sponsorship in this video interview conducted by Professor Robin McConnell at the University of Canberra.<br /><br /><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/7bg2AHBmg8g&hl=en_US&fs=1&"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/7bg2AHBmg8g&hl=en_US&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object><br /><a href="http://www.youtube.com/watch?v=7bg2AHBmg8g"><br />Part 1 on Youtube</a><br /><br /><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/UKrBxMsRSlQ&hl=en_US&fs=1&"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/UKrBxMsRSlQ&hl=en_US&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object><br /><br /><a href="http://www.youtube.com/watch?v=UKrBxMsRSlQ">Part 2 on Youtube</a><br /><br /><br /></span>Robin McConnellhttp://www.blogger.com/profile/14076125755148432203noreply@blogger.com0tag:blogger.com,1999:blog-4332671317112408569.post-36574878090684237542010-04-11T21:12:00.000-07:002010-04-11T21:45:59.858-07:00A-Z Samples of Key Considerations When Framing A Sponsorship ContractThe video raises some key points to consider when finalising a sponsorship contract with your sport organisation. The points made are for consideration when you are faced with finalising a sponsorship deal in your sport career.<br /><br /><object width="320" height="270"><param name="movie" value="http://www.youtube.com/v/E-unjgk3XQY&hl=en_US&fs=1&"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/E-unjgk3XQY&hl=en_US&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="320" height="270"></embed></object><br /><br /><embed height="270" type="application/x-shockwave-flash" width="320" src="http://blip.tv/play/AYHVkH8A" allowscriptaccess="always" allowfullscreen="true"></embed>Robin McConnellhttp://www.blogger.com/profile/14076125755148432203noreply@blogger.com0tag:blogger.com,1999:blog-4332671317112408569.post-15405361221699642412010-03-29T21:40:00.000-07:002010-04-11T21:41:22.387-07:00No classes this weekHi everyone<br /><br />I hope everything is going well with the sponsorship proposals. <br /><br />Please remember that there are no lectures or tutorials next week (i.e. Week Nine) as it is a week dedicated to you for your sponsorship field and activity work. You should have had a AFP police check made earlier in your uni career - if you have not had that could you please contact Sarah Ross of UC? If you are undertaking active work next week I can email you an Indemnification Form for the sport organisation that protects them if you are careless or negligent when having an accident there.<br /><br />I interviewed Narelle Casey, Sponsorship Executive of the Canberra Raiders recently and it is still being edited by Leonard Low of the Teaching and Learning Centre. Len and Leigh Blackall (of NISS) did the filming. We shall post it as soon as we get it. Leonard's help has been great and added to the quality of the work you view.<br /><br />As a matter of urgency, could you:<br /><br />Please email me or text me or call me to let me know who is in your sponsorship proposal presentation group or if you are presenting individually. I will post the presentation timetable on Moodle. This is vital as we have obtained larger rooms for some weeks and not for others so I am thinking of alternatives to this - which depend upon how many groups and how many tutorial weeks we need for these. PLEASE CHECK MOODLE IN WEEK TEN FOR ROOMS AND TIMETABLE OF PRESENTERS!<br /><br />We start the presentations the week after next, the week starting Monday 12 April - in Week 10. A staff member will draw lots and I will post the timetable for presentations on Moodle in Week 9. <br /><br />The feedback from sport organisations has been very positive. <br /><br />See you Tuesday 13 April.Robin McConnellhttp://www.blogger.com/profile/14076125755148432203noreply@blogger.com0tag:blogger.com,1999:blog-4332671317112408569.post-70020763886504167412010-03-22T21:31:00.001-07:002010-03-22T21:32:45.555-07:00Stay tuned... Interviewing a sponsorship managerJust a quick update to say we are doing another interview this week. It is being recorded on Wednesday and will be loaded to Youtube soon after..<br /><br /><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/Phf316QnT48&hl=en_US&fs=1&"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/Phf316QnT48&hl=en_US&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object><br /><br /><a href="http://www.youtube.com/watch?v=Phf316QnT48">Here is a link to this video on Youtube</a>Robin McConnellhttp://www.blogger.com/profile/14076125755148432203noreply@blogger.com0tag:blogger.com,1999:blog-4332671317112408569.post-10108361848765383972010-03-20T21:30:00.000-07:002010-04-11T21:38:32.699-07:00UpdatesLooking back on Week 6...congratulations on the effort and professional standards so apparent in the Media Conferences. Leigh and Leonard are putting all the Thursday presentations onto DVD for me and at present we intend to email each of you an individual password or code which you can use to access your conference and which will not be available to anyone else. I hope that later you will agree to it being available to others.<br /><br />Teaching you is always a pleasure - in Week 6 you made it a privilege. Thank you.<br /><br />Robin<br /><br />Student Opportunity...Writing for the <em>AFLC Record</em><br />I have received a request from Angela Pavlak for students to write articles for the AFLC Record. This urgently needs material and I thought someone might like to add writing for the <em>Record </em>to their CV. If you wish to write an article please email or call or text me and i will send you Angela's email address.<br /><br />Learning Agreement<br /><br />Don't forget that this was to be handed in last week! I appreciate that some of you have not yet been with the supervisor to get a signature but It MUST be handed in as soon as possible!<br /><br />Monday Mini-Lecture 22 March<br /><br />Just a quick update to say we are doing another interview this week. It is being recorded on Wednesday and will be loaded to Youtube soon after..<br /><br /><embed height="344" type="application/x-shockwave-flash" width="425" src="http://www.youtube.com/v/Phf316QnT48&hl=" allowscriptaccess="always" allowfullscreen="true" fs="1&"></embed></ embed><br /><br /><a href="http://www.youtube.com/watch?v=Phf316QnT48>Here is a link to this video on Youtube</a><br /><br />This will appear later in the week as I am meeting with a Sponsorship Manager of the Canberra Raiders on Wednesday at 11:00am and that will be the 'mini-lecture' for the week. Any of you are welcome to sit-in and participate. <br /><br /><strong>Tuesday Lecture</strong><br /><br />No in-class lecture as students are on sponsorship placement.<br /><br /><strong>Tutorials</strong><br /><br />No tutorials this week as students are on sponsorship placement.</p></strong>Robin McConnellhttp://www.blogger.com/profile/14076125755148432203noreply@blogger.com0tag:blogger.com,1999:blog-4332671317112408569.post-22140624289006706762010-03-14T22:30:00.000-07:002010-03-15T22:24:36.785-07:00The role of media managers in sportHi All,<br /><br />This week opens with an online interview with Ben Pollack, Media Manager of <a href="http://www.raiders.com.au/default.aspx?s=home-old">the Canberra Raiders</a>. Any of you who would like to participate in the filmed interview, which will provide the content of the Monday 15 March mini-lecture, are welcome at my office at 11:20 on Monday.<br /><br />Please note that the Tuesday tutorial will be in the usual tutorial room 7B9 at 8:30 am for 2 hours but the Thursday tutorial is in Room 9B9 for 2 hours from 10:30am.<br /><br />I look forward to the media conferences. Please make sure your group all know the room and do not forget to nominate 2 members of your group who will ask questions!<br /><br /><span style="font-weight: bold;">The Winner is</span>.... The winners of the Sponsorship Quiz are, jointly, Annelise and Rachel so they share the plunder! Caitlin pipped Matt B with second place. Many thanks to those who gave it a go. Robin<br /><p><strong>Monday Mini-Lecture 15 March</strong></p> <p>Guest interview with Ben Pollack, Media Manager of the Canberra Raiders. Videos in production.. watch this space...</p><br /><br /><embed src="http://www.youtube.com/v/DajvCsk8_yg&hl=en_GB&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed> <br /><br /><a href="http://www.youtube.com/watch?v=DajvCsk8_yg">Link to the video of Robin introducing the interviews</a><br /><br /><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/PW5XkeJ3LQ0&hl=en_GB&fs=1&"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/PW5XkeJ3LQ0&hl=en_GB&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object><br /><br /><a href="http://www.youtube.com/watch?v=PW5XkeJ3LQ0">Link to Interview 1 on Youtube</a><br /><br /><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/Oe98nAIVph4&hl=en_GB&fs=1&"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/Oe98nAIVph4&hl=en_GB&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object><br /><br /><a href="http://www.youtube.com/watch?v=Oe98nAIVph4">Link to Inteview 2 on Youtube</a><br /><br /><strong>Tuesday Lecture</strong></p> <p>Public Relations</p> <p>1. Effective Public Relations</p> <p>2. Practical hints.</p> <p>Handout of Tax and Law Checklist</p> <p><strong>Tutorials</strong></p> <p>Student Presentations of Media Conferences.</p>Robin McConnellhttp://www.blogger.com/profile/14076125755148432203noreply@blogger.com0tag:blogger.com,1999:blog-4332671317112408569.post-55115304498704929052010-03-01T10:00:00.000-08:002010-03-08T19:16:52.325-08:00Quiz on sponsorship<p><strong>Hi everyone</strong></p><br /><p>The Monday mini-lecture was a quiz on sponsorship. See it on the video and send in your honest ( I know, I know, would they be anything else!) total of correct answers (just your name and the number) by 5pm Tuesday 2 March (tomorrow) and be in the competition for the rather unusual collection of Australian sport books! You can text to the number in the Unit Outline or email I shall put the questions on Moodle after Tuesday.</p><br /><br /><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/4ZcudA2OIGE&hl=en_GB&fs=1&"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/4ZcudA2OIGE&hl=en_GB&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object><br /><a href="http://www.youtube.com/watch?v=4ZcudA2OIGE"><br />Link to this video on Youtube</a><br /><br /><p><strong>Assignment 2 : Develop and Present a Sponsorship Proposal (40%)</strong></p><br /><p>Please read the overall description in the Unit Handbook pp.6-7. Your proposal does not have to actually be presented to a real/potential sponsor but does have to be based upon a sport organisation, team, event or business etc. <u>and </u>be a possible proposal that could be used by them to obtain appropriate sponsorship. You will write it and 'pitch' it to the class as though you are genuinely seeking a sponsor for your organisation or its team, event etc.</p><br /><p>The assessment criteria are:</p><br /><p><u>Your Written </u><u>Proposal 20%</u></p><br /><p>This is the written outline of your sponsorship proposal and the record of your time with the sport organisation. </p><br /><p>Rationale and relevance</p><br /><p>This explains the reason for the proposal and the relevance of the content's significance in obtaining sponsorship. 4%</p><br /><p>Structure and coverage of key elements</p><br /><p>This is now increased in marks (from 5%) as it reflects a clear input of work, a coverage of the significant components of a sponsorship proposal and is an appropriate and well-structured proposal. Remember, there is no one template for a proposal but there are common elements found in those which are well-designed. 7% </p><br /><p>Clarity</p><br /><p>This is a key element as a lack of clarity will usually reflect an ill-written proposal. Clarity means that the writing is excellent, the proposal is clear, concise and coherent and a potential sponsor can easily follow the content. Each 'step' or part of the proposal is clear. 4%</p><br /><p>Logbook</p><br /><p align="justify"><font face="Trebuchet MS,Verdana,Arial,Helvetica,sans-serif">Given the range of situations that class members are in and the parallel with the Research Methods unit practicum, the criterion of a Logbook has been reduced in marks. All students should hand in a logbook - any student with difficulties in doing so must see me. "</font><span><font face="Trebuchet MS,Verdana,Arial,Helvetica,sans-serif">Students will hand in a log book outlining the hours worked with the sport organization.<span> </span>This will record all meetings, the research conducted, time spent identifying potential sponsors and time spent developing and preparing the sponsorship proposal. " If you have opted to have other time in an organisation recognised towards this assignment you are faced with a challenge.</font><font face="Trebuchet MS,Verdana,Arial,Helvetica,sans-serif"> 5%</font></span></p><br /><p><span><font face="Trebuchet MS,Verdana,Arial,Helvetica,sans-serif"><u>Your Proposal Presentation 20%</u></font></span></p><br /><p><span><font face="Trebuchet MS">This is the simulated presentation of your sponsorship proposal as though it is a real situation and the class are the potential sponsor(s). </font></span></p><br /><p><span><font face="Trebuchet MS,Verdana,Arial,Helvetica,sans-serif"> Congruence with Proposal</font></span></p><br /><p><span><font face="Trebuchet MS">The presentation must have a close fit with the written proposal. This implies a clear preparation for the presentation and familiarity with the written proposal. 5%</font></span></p><br /><p>Client Engagement</p><br /><p>The presentation must obtain and hold the attention and interest of the class and assignment marker as they are the potential clients. 5%</p><br /><p>Communication Skills</p><br /><p>The ability to talk clearly, to use modes of communication effectively and be persuasive underpin the quality of the presentation. 5%</p><br /><p>Professionalism</p><br /><p>You are presenting a significant piece of sport management work. The professionalism encompasses the organisation, setting, appearance and handling of the presentation. There should be no difference between what you do in this presentation and what you would do in the reality of an actual sponsorship presentation. 5% </p><br /><p>i wish you well.</p><br /><p><strong>Monday Mini-Lecture 1 March</strong></p><br /><p>1. The Class Sponsorship Challenge</p><br /><p><strong>Tuesday Lecture</strong></p><br /><p>Presenting The Sponsorship Proposal</p><br /><p>1. Setting the Scene</p><br /><p>2. Key elements of Success</p><br /><p><strong>Tutorials</strong></p><br /><p>Fund Raising</p><br /><p>1. Establishing needs</p><br /><p>2. Successful fundraising plans</p><br /><p>3. Developing successful fundraising plans.</p><br /><p> </p>Robin McConnellhttp://www.blogger.com/profile/14076125755148432203noreply@blogger.com0tag:blogger.com,1999:blog-4332671317112408569.post-57058700088704194812010-02-28T20:09:00.000-08:002010-03-14T22:33:56.344-07:00Assignment<p><strong>Assignment: Develop and Present a Sponsorship Proposal (40%)</strong></p> <p>Please read the overall description in the Unit Handbook pp.6-7. Your proposal does not have to actually be presented to a real/potential sponsor but does have to be based upon a sport organisation, team, event or business etc. <u>and </u>be a possible proposal that could be used by them to obtain appropriate sponsorship. You will write it and 'pitch' it to the class as though you are genuinely seeking a sponsor for your organisation or its team, event etc.</p> <p>The assessment criteria are:</p> <p><u>Your Written </u><u>Proposal 20%</u></p> <p>This is the written outline of your sponsorship proposal and the record of your time with the sport organisation. </p> <p>Rationale and relevance</p> <p>This explains the reason for the proposal and the relevance of the content's significance in obtaining sponsorship. 4%</p> <p>Structure and coverage of key elements</p> <p>This is now increased in marks (from 5%) as it reflects a clear input of work, a coverage of the significant components of a sponsorship proposal and is an appropriate and well-structured proposal. Remember, there is no one template for a proposal but there are common elements found in those which are well-designed. 7% </p> <p>Clarity</p> <p>This is a key element as a lack of clarity will usually reflect an ill-written proposal. Clarity means that the writing is excellent, the proposal is clear, concise and coherent and a potential sponsor can easily follow the content. Each 'step' or part of the proposal is clear. 4%</p> <p>Logbook</p> <p align="justify"><span style="font-family:Trebuchet MS,Verdana,Arial,Helvetica,sans-serif;">Given the range of situations that class members are in and the parallel with the Research Methods unit practicum, the criterion of a Logbook has been reduced in marks. All students should hand in a logbook - any student with difficulties in doing so must see me. "</span><span style=""><span style="font-family:Trebuchet MS,Verdana,Arial,Helvetica,sans-serif;">Students will hand in a log book outlining the hours worked with the sport organization.<span style=""> </span>This will record all meetings, the research conducted, time spent identifying potential sponsors and time spent developing and preparing the sponsorship proposal. " If you have opted to have other time in an organisation recognised towards this assignment you are faced with a challenge.</span><span style="font-family:Trebuchet MS,Verdana,Arial,Helvetica,sans-serif;"> 5%</span></span></p> <p><span style=""><span style="font-family:Trebuchet MS,Verdana,Arial,Helvetica,sans-serif;"><u>Your Proposal Presentation 20%</u></span></span></p> <p><span style=""><span style="font-family:Trebuchet MS;">This is the simulated presentation of your sponsorship proposal as though it is a real situation and the class are the potential sponsor(s). </span></span></p> <p><span style=""><span style="font-family:Trebuchet MS,Verdana,Arial,Helvetica,sans-serif;"> Congruence with Proposal</span></span></p> <p><span style=""><span style="font-family:Trebuchet MS;">The presentation must have a close fit with the written proposal. This implies a clear preparation for the presentation and familiarity with the written proposal. 5%</span></span></p> <p>Client Engagement</p> <p>The presentation must obtain and hold the attention and interest of the class and assignment marker as they are the potential clients. 5%</p> <p>Communication Skills</p> <p>The ability to talk clearly, to use modes of communication effectively and be persuasive underpin the quality of the presentation. 5%</p> <p>Professionalism</p> <p>You are presenting a significant piece of sport management work. The professionalism encompasses the organisation, setting, appearance and handling of the presentation. There should be no difference between what you do in this presentation and what you would do in the reality of an actual sponsorship presentation. 5% </p> <p>i wish you well.</p> <p><strong>Monday Mini-Lecture 1 March</strong></p> <p>1. The Class Sponsorship Challenge</p> <p><strong>Tuesday Lecture</strong></p> <p>Presenting The Sponsorship Proposal</p> <p>1. Setting the Scene</p> <p>2. Key elements of Success</p> <p><strong>Tutorials</strong></p> <p>Fund Raising</p> <p>1. Establishing needs</p> <p>2. Successful fundraising plans</p> <p>3. Developing successful fundraising plans.</p>Robin McConnellhttp://www.blogger.com/profile/14076125755148432203noreply@blogger.com0tag:blogger.com,1999:blog-4332671317112408569.post-87144864093238724002010-02-21T20:04:00.000-08:002010-02-23T20:08:46.900-08:00Community Sport Sponsorship<object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" id="utv912749" name="utv_n_738167" width="400" height="300"><param name="flashvars" value="loc=%2F&autoplay=false&vid=4914309"><param name="allowfullscreen" value="true"><param name="allowscriptaccess" value="always"><param name="src" value="http://www.ustream.tv/flash/video/4914309"><embed flashvars="loc=%2F&autoplay=false&vid=4914309" allowfullscreen="true" allowscriptaccess="always" id="utv912749" name="utv_n_738167" src="http://www.ustream.tv/flash/video/4914309" type="application/x-shockwave-flash" width="400" height="300"></embed></object><br /><p><strong></strong></p> <span style="text-decoration: underline;"></span><a href="http://www.ustream.tv/recorded/4914309">Link to this video on uSream</a><p>What is our community? Rural - urban</p> <p>A geographic area? An area (e.g. suburb with common characteristics such as culture, ethnic identity, socio-economics, work commonality, traditional ties, special populations)</p> <p>The role of sport in our community: for its own sake - or, as a means to an end?</p> <p><em>What do we want a sponsor for?</em></p> <p><em>What would a sponsor get through their sponsorship of us?</em></p> <p><u>Considerations in Obtaing A Community Sport Sponsor</u></p> <p>1. Potential sponsors need to build/retain local goodwill</p> <p>2. Link your club to a community-oriented sponsor</p> <p>3. Link your team a sponsor who wants exposure</p> <p>4. Often in a community we ask "Who do we know who has a business that may sponsor us?"</p> <p>5. Consider co-sponsors e.g. a food company and a clothing outfitter</p> <p>6. The prospect of visual elements of the sponsor's presence can be a magnet for potential sponsors</p> <p>7. Know your target audience <u>and</u> the sponsor's target audience</p> <p>8. Consider a state-wide or national business or retailer with a local branch</p> <p>9. Look at various forms of sponsorship you can see in sport and other spheres and crutically consider if these could be used for your community sport sponsorship</p> <p>10. Is there a business establishing itself locally that sees sponsorship of community sport as a plus?</p> <p>11. Use the expertise of local tertiary institutions to gain knowledge of sponsorship proposals, obtaining funding, research, database searches, surveys, </p> <p>12. Potential sponsors can have a"fit" with specific aspects of your club/team/athlete e.g. footwear, clothing, equipment</p> <p>13. How can sponsorship advance volunteer roles?</p> <p>14. How can sponsorship advance gender equity or social inclusion?</p> <p>15. Find a 'new' aspect of sport that could facilitate new sponsorship or grants e.g. 'green sport'</p> <p>16. Consider approaching a state or national sport body that has 'fostering community sport' as a goal</p> <p>17. When you have a sponsor, then get the local high school or TAFE or university to run a pre-sponsorship survey of awareness of the sponsor (and your club?) and, after the season ends, run a post-season survey of awareness of the sponsor (and your club?)</p> <p><u>Community Sport Sponsorship In Action</u></p> <p>1. Billboards at the ground. Inside? Outside?</p> <p>2. Bumper stickers</p> <p>3. Results in sponsor's window</p> <p>4. Sponsored newsletters</p> <p>5. A sponsored newspaper column</p> <p>6. A local time on local radio</p> <p>7. Competitions that link your club and the sponsor e.g. a prize being some of the sponsor's goods or services or coaching from a local celebrity</p> <p>8. Shopping discounts or sponsor's coupons - perhaps along the lines of "Buy ten, over time, and get one free"</p> <p>9. Set up a sponsored website and capitalise on the use of a social media site</p> <p>10. Locals could purchase match, event or function tickets at the sponsor's shop</p> <p>11. If the town or district has a special annual day with parades etc. have a sponsor's float</p> <p>12. The sponsor could use past champions or current club celebrities as a drawcard at functions, in-service training etc.</p> <p>13. Competitions in the sponsor's window e.g. know your local club</p> <p>14. Provide free tickets for the sponsors</p> <p>15. Have a <em>Sponsor's Day</em> at a particular match </p> <p>16. Have free admittance for a number of sponsor employees to club functions</p> <p>17. Consider location/geographic/locality sponsorship e.g. sponsoring a certain golf hole, an equestrian jump, segment of a a mountain bike course</p> <p>18. A mini-Olympics type evening</p> <p>19. Sponsor naming rights to a competition, event, match, team, player, event, trophy, playing venue, all or part of a building etc.</p> <p>20. Use of a logo - the sponsor's, the club's or a combination of these</p> <p>21. Signage: such as in public places, in/out of the stadium, the Leader Board or Championship Board</p> <p>22. Hospitality naming rights: tent, room, suite, box, table</p> <p>23. Use of a local sport celebrity to open new business ventures to have a car provided with the sponsor's name</p> <p>24. Apparel or gear or equipment provided and endorsed with the sponsor's name</p> <p>25. Including the sponsor's name or keyword(s) in the club team title so it is heard frequently</p> <p>26. Sponsor offers free service as an investment e.g. free meals at local restaurant or takeaway leads to higher levels of purchased meals at other times</p> <p>27. Link with health issues and use sponsor's expertise to obtain grants e.g. space for sport, adaptive sport, race for health</p> <p>28. Arrange for the sponsor to attend an elite event in your sport at the state league/competition level </p> <p>29. Tap into local trusts that may have grants which a skilled person in your sponsor's organisation can help you to apply for</p> <p>30. Use your sponsor's connections e.g. with business service groups, with the local community civic authorities</p> <p>31. Are there part-time or internship positions with your sponsor?</p> <p>32. Sponsoring sections of races, competitions, charity runs, events, 'Ride 4 Your Heart' etc.</p> <p>33. Purchasing club equipment or having the sponsor donate these</p> <p>34. Sponsoring of club databases and/or have the database of your members available to your sponsor</p> <p>35. Sponsor video of your club for use in community schools or service organisations</p> <p><strong>Tuesday Lecture</strong></p> <p>Sponsorship Cont. Slides to be added here<br /></p> <p>1. Effective Sponsorship Proposals</p> <p>2. Measuring the Impact of Sponsorship</p> <p><strong>Tutorials</strong></p> <p>1. Field Placement for sponsorship assisignment activity.</p> <p><strong>Sponsorship Proposal Assignment</strong></p> <p>A more detailed set of marking criteria for the Sponsorship Proposal in Week Four (next post). </p>Robin McConnellhttp://www.blogger.com/profile/14076125755148432203noreply@blogger.com0tag:blogger.com,1999:blog-4332671317112408569.post-72865316293376796902010-02-14T20:01:00.000-08:002010-02-23T20:03:04.931-08:00Advertising, Public Relations and Grants<p><strong>Hi</strong></p> <p>I will aim to have the Monday mini-lecture online at 2:30pm (the scheduled lecture time), each Monday. This week we have two videos to consider as part of the lecture.</p> <p>Please note that although there are two hours timetabled for each tutorial we shall normally use only one hour but will use the full two hours when we have student presentations. </p> <p><a href="http://www.youtube.com/watch?v=7LNV0vDt7DQ">Link to this video on Youtube</a></p><p><a href="http://www.youtube.com/watch?v=7LNV0vDt7DQ"><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/7LNV0vDt7DQ&hl=en_GB&fs=1&"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/7LNV0vDt7DQ&hl=en_GB&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object><br /></a></p> <p>Please watch these videos (as mentioned in today's mini lecture). Each provides insights into sponsorship, advertising and public relations... The impact of sponsorship is apparent...what does the respective sport, in each video, gain from the sponsorship? What does the sponsor gain from each sport? Check back on the definitions of sponsorship and see how any or all of those apply to these videos.</p> <p><a href="http://www.youtube.com/watch?v=u316p-DRN4Y">B2B Marketing: IBM & Wimbledon</a></p> <p><!--/embed--><!--/embed--><a href="http://www.youtube.com/watch?v=1Res9bWju-s">Daytona 500 Winner on NASCAR Sponsorship</a><br /><!--/embed--></p> <strong>Monday Mini-Lecture 15 February</strong> <p>A. Public Relations - Advertising - Grants - Sponsorship</p> <p>1. Characteristics of these.</p> <p>2. Which to use and when.</p> <p>3. Questions to consider.</p> <p>B. Checking out some sources for sponsorship information.</p> <p><strong>Tuesday Lecture</strong></p> <p>Sponsorship</p> <p>1. Sponsorship Fundamentals</p> <p>Defining - establishing likely sponsors - process of obtaining sponsorhip</p> <p>2. Who sponsors sport?</p> <p><a href="http://www.slideshare.net/robinmcconnell/sponsorship-fundamentals">Sponsoship Fundamentals Presentation slides on Slideshare</a></p><p><a href="http://www.slideshare.net/robinmcconnell/sponsorship-fundamentals"><div style="width:425px;text-align:left" id="__ss_3189477"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/robinmcconnell/sponsorship-fundamentals" title="Sponsorship Fundamentals">Sponsorship Fundamentals</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=sponsorshipfundamentals-pptxpowerpoint-100215203624-phpapp01&stripped_title=sponsorship-fundamentals"><param name="allowFullScreen" value="true"><param name="allowScriptAccess" value="always"><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=sponsorshipfundamentals-pptxpowerpoint-100215203624-phpapp01&stripped_title=sponsorship-fundamentals" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/robinmcconnell">Robin McConnell</a>.</div></div></a><a href="http://www.slideshare.net/robinmcconnell/sponsorship-fundamentals"> </a></p> <p><strong>Tutorials</strong></p> <p>To the Wednesday tutorial group: as I noted in Tuesday's lecture (16 Feb.), please contact me (if you have not already done so) to discuss moving from Wednesday's tutorial group to the Tuesday or Thursday tutorial group. The number of students who opted for the Wednesday tutorial group is so small we cannot effectively have the media conference and sponsorship proposal presentations in that tutorial. This means there will be no Wednesday tutorial from Wednesday 24 February on. If you put your name down for the Wednesday tutorial and cannot shift to the Tuesday or Thursday tutorial then you must: see me about an individual tutorial time AND arrange to be part of a Tuesday or Thursday assignment group - that means you need to come to their tutorial when they do their presentation.</p> <p>All students please note that the tutorials start at 9:30am Tuesday for one hour duration and 10:30am on Thursday for one hour duration EXCEPT for the weeks 6, 10,11,12,13 when student presentations are given and we then start at the times in the handbook.</p> <p>Make sure you read the unit's weekly outlines here on Moodle as there are some weeks when you are with your sport organisation and the week is free of lectures and tutorials! </p> <p>Cheers</p> <p>Robin</p> <p><strong>Media Conferences</strong></p> <p>1. What is the media?</p> <p>2. What is a media conference?</p> <p>3. Effective media conferences</p> <p>4. The media conference assignment.</p>Robin McConnellhttp://www.blogger.com/profile/14076125755148432203noreply@blogger.com0tag:blogger.com,1999:blog-4332671317112408569.post-50184967213950732152010-02-07T19:55:00.000-08:002010-02-23T20:00:52.609-08:00Welcome<p>Hi Everyone</p> <p><a href="http://www.youtube.com/watch?v=FniNU_lHfzs">Link to the first week's video on Youtube</a></p><p><a href="http://www.youtube.com/watch?v=FniNU_lHfzs"><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/FniNU_lHfzs&hl=en_GB&fs=1&"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/FniNU_lHfzs&hl=en_GB&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object><br /></a> </p> <p>The Sport Sponsorship and Media lecture timetabled for Mondays in Room 2B04 at 2:30pm each week will not be taken in the lecture room. Instead, there will be a weekly online mini-lecture and range of critical considerations for you. The first place to check will be this Moodle site and from there you will be given other linkages. This will be discussed in the lecture on Tuesday 9 February at 3:30pm in Room 2B04. </p> <p>The online <em>lectures</em> will commence in the second week of Semester One as a result of the Tuesday class discussion and input. So, in the first week of the semester, there is only the Tuesday lecture and no Monday lecture or tutorials.</p> <p>I want to use social media as points of interaction and point you to various sources and, particularly, raise issues of sport sponsorship and media in the online material. Please check into this Moodle site at least each week. If you locate a good source or provocative site or informative material then please share it with the class.</p> <h1>Monday Lecture</h1> <p>No Lecture today. Monday lectures begin next week (15 Feb) online with additional information such as referrals to other sites, videos and scanned material. Points for critical reflection will be noted. Always check this Moodle site for reference to a You Tube site that is created for you.</p> <h1>Tuesday Lecture - defining sponsorship</h1> <p>In 2B4 on Tues 9 Feb. This is the introductory lecture and we will go through the Unit Handbook (I have copies for you) and gain an overview of the unit. A 'working definition' of sport sponsorship will be provided. The online media will be discussed and the organisation of tutorials.</p> <p><a href="http://www.slideshare.net/robinmcconnell/defining-sport-sponsorship">Link to this week's slides on Slideshare</a></p><p><a href="http://www.slideshare.net/robinmcconnell/defining-sport-sponsorship"></a></p><div style="width: 425px; text-align: left;" id="__ss_3100088"><a style="margin: 12px 0pt 3px; font-family: Helvetica,Arial,Sans-serif; font-style: normal; font-variant: normal; font-weight: normal; font-size: 14px; line-height: normal; font-size-adjust: none; font-stretch: normal; display: block; text-decoration: underline;" href="http://www.slideshare.net/robinmcconnell/defining-sport-sponsorship" title="Defining Sport Sponsorship">Defining Sport Sponsorship</a><object style="margin: 0px;" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=definingsportsponsorship-100207181641-phpapp01&stripped_title=defining-sport-sponsorship"><param name="allowFullScreen" value="true"><param name="allowScriptAccess" value="always"><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=definingsportsponsorship-100207181641-phpapp01&stripped_title=defining-sport-sponsorship" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size: 11px; font-family: tahoma,arial; height: 26px; padding-top: 2px;">View more <a style="text-decoration: underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration: underline;" href="http://www.slideshare.net/robinmcconnell">Robin McConnell</a>.</div></div><br /><p></p> <h1>Tutorials</h1> <p>No tutorials this week.</p>Robin McConnellhttp://www.blogger.com/profile/14076125755148432203noreply@blogger.com0